AFC’s history is rooted deep in Japanese heritage and tradition. As part of this tradition, AFC’s culture reflects the concept of “Wakei Seijyaku” a school of thought based on the combination of HARMONY, RESPECT, PURITY, AND TRANQUILITY to create a ZEN ideology. We have taken this ZEN ideology to define who we are. The meaning and application of these four concepts are as follows:
What is the meaning of
ZENSHI
ZEN describes our core, the sum of Wakei Seijyaku
SHI is an abbreviated word for sushi
Combined, ZENSHI is an easy word to understand, pronounce and remember
HARMONY (和)
Wakei Seijaku
We aim to build a team that works in harmony with each other and our partners. We create unique recipes that delight customers by combining distinct flavors and ingredients that work harmoniously together.
PURITY (清)
We take pride in ourselves, our workspaces, and the ingredients in our food by focusing on clean, sanitary, pure, and safe practices.
Wakei Seijaku
RESPECT (敬)
We show respect for tradition and our heritage while acknowledging the need for continuous growth to meet the needs of the American palate. We show respect to each other, our partners and our consumers, the food we make, and the space we work in.
Wakei Seijaku
TRANQUILITY (寂)
Staying calm and tranquil under pressure. Dealing with business matters with respect and honor.
Wakei Seijaku
